BBQ Steam Drive / is a festival for the Municipality of Zaandam.

The belief that proud inhabitants promote their area best was the starting point for this assignment. The wanted tourist attraction should be evolving from the community of people living there.

The questionnaire ‘Proud of your neighbourhood?’ lead to the discovery of the traditional „Zaanse“ BBQ steam drive festival, which could be the key to a
self - promoting Zaanstad.

See parts of the booklet above.

June 2011